
Swimly
The client
Swimply, Inc. — Founded by Bunim Laskin (along with Asher Weinberger and Sam Klien), with Derek Callow serving as CEO. The company has a small but focused team (around 40 employees), backed by investors such as Norwest, Mayfield, GGV Capital, and Lyft and Lime founders.
Challenge
Unlock Untapped Value: Residential amenities like pools are often idle for much of the week—how can owners earn passive income from them? Building Trust & Safety: Ensuring both hosts and guests feel secure, especially given the private nature of listings. Scalable Operations: Expanding across regions and managing diverse bookings while maintaining a seamless platform experience.
Our solution
Asset Monetization Created a user-friendly marketplace where hosts can list their recreational spaces and generate income—turning unused assets into revenue streams. PR Newswire PropTech Aweek Comprehensive Booking System Developed infrastructure to manage reservations, communication, and safe payments—available via web and mobile apps across multiple countries. Wikipedia Swimply PR Newswire Trust & Protection Features Introduced host guarantees, property protection, thorough safety inspections, and guest safeguards to foster confidence. Wikipedia PropTech Aweek Innovative Expansion Expanded the offering to include pet-friendly swim options, courts, and themed event spaces, responding to rising demand and broadening scope. PR Newswire +1 Growth through the Sharing Economy Successfully scaled to over 15,000 hosts and millions of users via strategic VC investment and by capitalizing on the growing appetite for local, private experiences.