The client
V-Dog is a pioneering vegan dog food brand committed to providing 100% plant-based, cruelty-free nutrition for dogs. With a strong ethical foundation and focus on sustainability, V-Dog caters to health-conscious pet owners seeking eco-friendly alternatives. Their online presence plays a key role in spreading awareness, educating customers, and driving e-commerce sales.
Challenge
As a mission-driven brand in a niche market, V-Dog needed a digital platform that reflected both their values and product quality: Outdated website design that didn’t align with their modern, compassionate branding. Lack of clear messaging and storytelling to communicate their vegan philosophy effectively. Limited customization on product pages and a complex subscription setup. Need for optimized performance, improved mobile responsiveness, and better user experience to support growth. Difficulty in managing content updates and promotional campaigns without technical assistance.
Our solution
We partnered with V-Dog to deliver a fresh, purpose-driven website experience: Revamped the UI with a clean, friendly, and eco-conscious design that matched the brand’s voice and values. Created engaging storytelling sections to highlight the benefits of plant-based diets for dogs and V-Dog’s environmental impact. Improved product page layout with simplified subscription options and clear call-to-actions. Enhanced mobile experience, site speed, and accessibility for a seamless customer journey. Integrated a user-friendly CMS structure, enabling the V-Dog team to manage content and promotions with ease.
Increase in Engagement
Faster Page Load Times
Growth in Conversion
Visual Style Guide Creation
We developed a comprehensive visual style guide, marking a significant milestone in achieving design consistency for the project. Similar to a design system, it included all visual elements to be used across the Infinity platform.
Sparklabs transformed our digital presence with their innovative strategies and expert team. Our engagement and sales have skyrocketed. We couldn't be happier with the results. Highly recommend their services!
