Kayseria
The client
Kayseria (Sefam Pvt. Ltd.) Launched in 2009 under Sefam—established in 1985 and the creator of multiple popular Pakistani fashion brands—Kayseria benefited from the parent company’s heritage, industry credibility, and distribution network from day one.
Challenge
Brand Distinction in a Crowded Market Kayseria needed to stand out amidst numerous lawn and prêt brands while remaining accessible and design-forward. Balancing Artistry and Affordability Delivering rich, artisanal prints and textures—without pricing out everyday customers—required careful planning and material selection. Seasonal Demand & Fast Product Turnover Maintaining a continuous flow of attractive new collections in a fast-paced Pakistani fashion market, especially around festivals and trends.
Our solution
Design-Led Narrative Framed Kayseria’s identity around "textiles as canvases," emphasizing artistic craft in prints and embroidery, guided by design leadership rooted in arts education. The Express Tribune Biznas World Inclusive, Tiered Collections Introduced diverse product tiers—from casual unstitched lawn wear to luxury embroidered pieces and children’s lines—ensuring wide appeal across budgets and occasions. clothesplanet.net prislo.com Frequent Seasonal Drops Rolled out seasonal collections (e.g., Summer Lawn), with high-quality fabric and compelling designs released regularly, keeping offerings fresh and customers engaged. PakStyle Hutch Aggressive Omnichannel Expansion Built a robust distribution network of over 85 stores across Pakistan while maintaining a visually rich and accessible online store—even offering convenient flat-rate shipping and online sales promotions.
