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Client: iShopping.pk, an established Pakistani e-commerce retailer aiming to scale their platform’s reach and digital presence.
Despite being a popular name in Pakistan’s online retail market, iShopping.pk faced: Negative reviews regarding delayed deliveries, incorrect or substandard products, and poor customer support. Inconsistent trust levels among potential customers due to mixed feedback online. The need for a more modern, mobile-friendly, and intuitive website experience.
UX/UI Redesign – Created a clean, mobile-responsive, and intuitive interface with improved product navigation and faster checkout. Trust-Building Features – Added verified product listings, visible customer reviews, and real-time stock updates. Enhanced Customer Support – Integrated live chat, ticketing system, and automated order status notifications via SMS/email. Improved Logistics – Partnered with reliable courier services for faster delivery and better tracking. Reputation Management & Marketing – Highlighted authentic testimonials, promoted “authentic products” and “cash-on-delivery” as key selling points, and ran targeted campaigns to rebuild trust.