Clicky
The client
Clicky.pk — A Lahore-based fashion e-commerce startup driven by its founders' vision to elevate online fashion retail in Pakistan, backed by local and international investors.
Challenge
Building Trust & Execution: Despite its stylish promise, Clicky.pk faced criticism from some customers around delivery errors, poor returns handling, and inconsistent customer support. Reddit Operational Scale-Up: With ambitions to launch private labels and improve fulfillment infrastructure, Clicky needed to become more competitive in a growing e-commerce market.
Our solution
Brand Credibility & Operations Strengthened logistics by establishing fulfillment centers in Lahore and Islamabad, ensuring faster delivery and better customer service. Business Recorder The Biz Update Private Label Strategy Invested in hiring fashion designers and collaborating with manufacturers to launch private-label collections, enhancing value and differentiation. Customer Support & Policy Enhancements Advocated for robust return policies, order accuracy checks, and responsive customer communication channels to rebuild trust and credibility among users. User Experience Optimization Improved website navigation, product descriptions, and checkout flow to match the “ultra-fast fashion” promise, backed by agile development and customer service teams.
